Social Networking versus Social Creating
Simply put, traditional social media is fading away… slowly falling victim to over-commercialization, desensitization, and subscriber separation. Runaway hits of the social media world that sprouted up from nowhere are now facing a mass exodus. Sites like Google+ are attempting to capture these virtual social refuges by promoting the anti-network philosophy… empowerment, personalization, and increased human experience. Media may say that corporate-required privacy safeguards drive this migration, but that is simply not it.
The truth is that people are tired. They are tired of the passive aggressive underlings of modern social networking sites, the empty one-way statements, the hallow comments without merit or substance, and the sensationalism. They are tired of feeling that “Friending” or “Following” is synonymous with generic spam lists. Just as these antiquated services once connected people on “communicative” level, tomorrows social networks must connect people on an emotional level. This is because people want to feel engaged. They want to feel inspired. They want to foster personal connections and influence their environments. In short, they are exchanging social networking for social creating.
This need to communicate, connect, create, and collaborate on a personal level is what fuels the DittyVerse. Whether it is a Billboard Top Ten artist directly engaging their fan base to create his or her next number one hit; a leading soft drink manufacturer empowering its customers to create its next super bowl ad; or an independent artist aspiring to share their creation with the world, DittyVerse allows the online community to come together to capture the human experience through music, poetry, story, cinema, and other digital content.
Just imagine… a novel, a song, or a movie script all pieced together a few lines at a time, each provided by a unique contributor somewhere around the world. A truly global effort, producing a story inspired by many cultures and many life experiences.
This is the time of social creation.
This is DittyVerse.
